Posted on Oct 16, 2023 / in Technology
In no time, Salesforce has expanded from just a primary CRM tool into a complete platform offering a range of features and capabilities. Some of these include sales automation, marketing automation, customer service, analytics, and artificial intelligence. Over the years, one of the most significant changes to Salesforce has been the development of Salesforce Lightning. This new and improved interface provides better functionality and customization than the old version.